You know I think you're both right (Vil and Sino) and the problem rests elsewhere.
If someone told me that there was a massive fight in Hockey I would think, 'doesn't that happen all the time?' I mean, there was this Super Nintendo Hockey game and it included fighting as a feature of the game, no other sports game (except boxing) had that as part of the game so after that point I always thought Hockey and fighting was common place (to a lesser degree blanketing all the players as thugs) so I would naturally pay less attention if I heard fighting happened in a Hockey game. I'm de-sensitised.
If a fight started in a basket ball game I would be inclined to find out who it was between because (to my knowledge) its less common place and the chances are that I would know the players because of the higher profile.
However I make no excuses that the article I would read about NBA players will have chosen words which covertly only serve to perpetuate the negative image of players from paticular ethnicities.
Racism is in all sport's no matter how subtle, but the fact that its there and can be identified as being aimed towards certain players of certain ethnicites more so than other player's from other races shouldn't excuse any player from behaving badly.
Yes the player shouldn't receive the overtly negative media if other players clearly don't for the same and sometimes worse behaviour. However those players behaving badly should realise they are role models and idols for younger generations and shouldn't willingly give the media material to write anything negative about them in the first place. They need to take responsibility as well.
Just my 2 pence.
Edit: - In my view, the subject of racism in sport it needs to be tackled seperately from merely identifying the negative press a player acting badly receives. - That argument is too dual sided to hold any weight to either view, as highlighted above, nothing excuses the bad behaviour and nothing excuses the racism.
The wider issues need to be acknowledged, such as good players from other races deliberately not being played, played out of position, being held back, getting worse contracts, being limited to what image they can publicly portray - i.e a black star wanting a promotional deal will almost always be thrusted into the s'ell the product from a gangsta perspective if you want to sell anything'.
When looked at holistically racism hasn't got any defence.
Just my 50 pence.